Role Models
Tom Meyer is the president of a company called Davie Brown Entertainment, in L.A. They poll focus groups to determine the value of sports stars as “brands”. Meyer was quoted in a BBC News article about the value of Tiger Woods’ brand as he’s returning to Golf; the article ends with a quote from Meyer:
“Unfortunately it’s going to make the general public very wary of who they consider their role models in the future. And I think that’s sad.”
I think it’s fantastic. The concept of a role model has been stretched and distorted. A person who models the role of athlete or businessman or politician well is not by necessity a good model for the role of father or husband or even human being in some cases. In the absence of moral guidance we point to celebrities and athletes and hope that by trying to be successful we will also somehow be good. Succeeding in the world has nothing to do with being good, kind, honest, compassionate or any of the things we often say we want to be.
In order for any of this to make sense there must also be a moral standard external to the model. I believe in an absolute moral standard, and I believe Tiger violated that standard. I don’t think he did it because he wanted to have an affair, I think he did it because he needed to numb the ache of an empty place in himself. That’s not an excuse, but it’s a different category of behavior. Tiger has said that golf was no longer fun, that living a lie was draining the life out of everything he did. That was the moment that I believed he really got it.
Tiger is not just a good golfer. He is in a separate category. This list is amazing. Then you have to remember that he’s literally in the middle of his prime, with 15 or so more years to play on the pro tour if he wants to. Tiger is a model for the role of Professional Golfer. He needs to be a better man for himself and his family, and because life in the spotlight requires an awareness of the impact of your behavior on those around you. But I’m glad he’s back, and I hope he is wiser for the experience.
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